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[Just choose this and you’ll be safe] Choosing the perfect souvenir from Yamagata | Popular products from “Gutto Yamagata” that will please your company
Find local specialties and flavors that will please your company at "Gutto Yamagata," the gateway to Yamagata tourism
"Gutto Yamagata" is a tourist and souvenir center that is visited by many people from inside and outside Yamagata Prefecture, where you can enjoy sightseeing, gourmet food, and shopping all in one place. Its appeal lies in its convenience, allowing you to stop by at the beginning or end of your trip, and it offers a wide selection of Yamagata Prefecture specialties, seasonal products, and gourmet food made with local ingredients. You can experience the "current state of Yamagata" in its entirety here.
Fujiya, a hot spring inn designed by architect Kengo Kuma | Experience the harmony of architectural beauty and exquisite relaxation at Ginzan Onsen for adults
Modern Japanese beauty thrives in a century-old hot spring town: Kengo Kuma's vision of a new Japanese inn
Ginzan Onsen is a townscape reminiscent of the Taisho era. Located in the heart of the town is Fujiya, a special hot spring inn renovated by architect Kengo Kuma. The space, which makes use of natural materials such as wood, bamboo, and washi paper, is a true example of the "reconstruction of Japanese culture," where tradition and modernity quietly blend together. In this small inn with only eight rooms, time flows in harmony with tranquility and beauty.