Fujiya, a hot spring inn designed by architect Kengo Kuma | Experience the harmony of architectural beauty and exquisite relaxation at Ginzan Onsen for adults

Modern Japanese beauty thrives in a century-old hot spring town: Kengo Kuma's vision of a new Japanese inn

Ginzan Onsen is a townscape reminiscent of the Taisho era. Located in the heart of the town is Fujiya, a special hot spring inn renovated by architect Kengo Kuma. The space, which makes use of natural materials such as wood, bamboo, and washi paper, is a true example of the "reconstruction of Japanese culture," where tradition and modernity quietly blend together. In this small inn with only eight rooms, time flows in harmony with tranquility and beauty.

#Ginzan Onsen

Fujiya, a luxury inn in Ginzan Onsen, Yamagata, is a renowned Japanese modern inn designed by Kengo Kuma, the architect behind the New National Stadium for the Tokyo Olympics. The tranquil space of the eight rooms includes private baths with natural hot spring water and kaiseki cuisine made with local ingredients. Enjoy a superb lodging experience that combines tradition and beauty.

1. What is Ginzan Onsen Fujiya?

1-1. The history and charm of Ginzan Onsen

Ginzan Onsen is a historic hot spring resort with a Taisho-era romantic atmosphere, a special place where you can experience something out of the ordinary.

This hot spring town was formed during the Edo period with the development of the Nobezawa Silver Mine, and today is characterized by a group of wooden buildings that retain the charm of the Taisho era. Visitors are enveloped in a nostalgic atmosphere, and the changing seasonal scenery captivates tourists.

・Taisho Romantic Architecture: The hot spring town is lined with three-story wooden inns designated as Registered Tangible Cultural Properties, and the gas lamps at night add to the atmosphere.

・Seasonal Scenery: Each visit offers a different view, with fresh greenery in spring, clear streams in summer, autumn leaves, and snow-covered scenery in winter.

・Tourist Attractions: The promenade along the Ginzan River, foot bath spots, and the former site of the Nobezawa Silver Mine are also great for strolling.

Ginzan Onsen is a fascinating hot spring resort where history and nature intertwine, making it the perfect relaxing destination for couples.

1-2. Fujiya’s unique features and unique experiences for couples

Fujiya in Ginzan Onsen is an inn offering the finest private space, designed for couples to enjoy an extraordinary experience.

The design by architect Kengo Kuma combines traditional Japanese elements with modern minimalism to create a luxurious space. All six guest rooms offer in-room dining for maximum privacy.

・Refined interior: The warm design, featuring wood and washi paper, creates an appealing space that harmonizes with nature.

・In-room dining available in all rooms: Enjoy complete privacy without contact with other guests.

・Exclusive views from the rooms: Guest rooms offer panoramic views of the Ginzan Onsen town, and the nighttime illuminations create a romantic atmosphere.

Fujiya and its extraordinary experience are ideal for couples looking to share a special time. The high-quality space and privacy will help create memories just for the two of you.

2. Why Fujiya is recommended for couples

2-1. A refined, minimalist interior with an extraordinary feel

reference：https://www.travel.co.jp/guide/article/45046/

reference：https://www.ginzanonsen.jp/yado/fujiya.html

Fujiya offers couples a special time with its streamlined, sophisticated interior and a space that pursues an extraordinary ambiance.

The design, created by architect Kengo Kuma, blends traditional Japanese beauty with modern minimalism, creating a space where you can fully experience the extraordinary.

・Utilization of natural materials: The interior uses wood and washi paper to create a calm and peaceful atmosphere.

・Pursuit of functional beauty: The simple, minimalist design reduces stress during your stay.

・Harmony of Japanese and modern: The appealing space combines the warmth of a traditional Japanese room with modern comfort.

Fujiya, and its recommended interior, is the perfect setting for couples to enjoy a luxurious, extraordinary experience.Fujiya offers couples a special time with its streamlined, sophisticated interior and a space that pursues an extraordinary ambiance.

The design, created by architect Kengo Kuma, blends traditional Japanese beauty with modern minimalism, creating a space where you can fully experience the extraordinary.

・Utilization of natural materials: The interior uses wood and washi paper to create a calm and peaceful atmosphere.

・Pursuit of functional beauty: The simple, minimalist design reduces stress during your stay.

・Harmony of Japanese and modern: The appealing space combines the warmth of a traditional Japanese room with modern comfort.

Fujiya, and its recommended interior, is the perfect setting for couples to enjoy a luxurious, extraordinary experience.

2-2. All rooms have private access

reference：https://www.fujiya-ginzan.com/cuisine

reference：https://aumo.jp/articles/57186

At Fujiya, all rooms offer in-room dining, providing couples with a private space that gives them complete peace of mind and a sense of exclusivity.

Service minimizes contact with other guests, ensuring a relaxing time. Meals are also served in-room, allowing you to make the most of your time alone together.

・Meals: Enjoy special dishes made with Yamagata beef and seasonal ingredients in the comfort of your own room.

・Privacy: With only six rooms available, you can stay without coming into contact with other guests.

・Quiet space: In-room dining ensures an environment where you can relax without worrying about others.

Fujiya and its recommended private space will make your precious moments as a couple even more special.

*”In-room dining” refers to the service of serving dinner and breakfast in-room in all guest rooms at the property.

2-3. A special view of Ginzan Onsen town from inside the room

Fujiya’s views of Ginzan Onsen town from the rooms offer an unforgettable romantic experience for couples.

The guest rooms offer a panoramic view of the atmospheric townscape of Ginzan Onsen, and the illuminated night view is particularly impressive. This special atmosphere enhances its appeal not found at other accommodations.

Views from the guest rooms: Enjoy the Ginzan River and historical buildings by day, and the fantastical illuminations at night.
Special atmosphere: The location is also ideal for anniversaries and proposals.
Seasonal scenery: Each season offers a different charm, with fresh greenery in spring, autumn leaves in autumn, and snow-capped scenery in winter.

Fujiya and its recommended views are important elements in creating a unique, extraordinary experience for couples.

3. Ginzan Onsen Fujiya accommodation plans and prices

[Fujiya] Official website：https://www.fujiya-ginzan.com/

3-1. Room type introduction

Ginzan Onsen Fujiya offers a variety of room types to suit your stay.

Each room type varies in size and amenities, allowing you to choose one that best suits your style. The higher-class rooms, in particular, offer special amenities for a more private experience.

・Type A: ¥130,000-¥136,000

All rooms are over 10 tatami mats in size, characterizing these spacious and luxurious rooms.

Large windows offer panoramic views of the Ginzan Onsen district, making them ideal for special occasions.

Equipped with a spacious private bathroom and living area.

With a private bath, you can rest assured knowing you can use it even during your period.

・Type B: ¥104,000-¥108,000 (2 adults, per night)

A simple, modern room inspired by the design of Kengo Kuma.

While modest in size, the windows offer panoramic views of the Ginzan Onsen district.

With comfortable beds and all the necessary amenities, this room is recommended for a casual stay.

Type C: ¥88,000-¥92,000 (2 adults per night)

All rooms face the Ginzan River, offering a relaxing view of the hot spring town’s streets, brimming with the romantic atmosphere of the Taisho era.

Basic amenities are provided, but no private baths are available.

This is an excellent value-for-money option for those who prioritize sightseeing in the hot spring town.

The room types offered by Ginzan Onsen and Fujiya each have their own unique charms, and each offers an extraordinary experience. Rooms A and above, in particular, feature private baths for added comfort.

4. Access to Fujiya and surrounding area information

4-1.Access by public transport

There are no train stations near Ginzan Onsen, so we recommend accessing the area by car. However, some people may want to avoid the fatigue of driving and prefer to use public transportation. Here, we will introduce an example of how to access Ginzan Onsen from Tokyo, combining a route by car with a Shinkansen and local bus.

・Access example by car from Tokyo to Ginzan Onsen：

Tokyo Station → Ginzan Onsen

(via the Tohoku Expressway and Tohoku Chuo Expressway)

Travel Time: 5 hours and 46 minutes

Expressway Toll: ¥9,360

*As of January 2025

・Access example from Tokyo to Ginzan Onsen by Shinkansen and local bus：

reference：https://www.ginzanso.jp/wp/blog/1374

Tokyo Station → Oishida Station

JR Shinkansen: Tsubasa

Travel Time: 3 hours 24 minutes

Fare: ¥12,850 (per person)

Oishida Station → Ginzan Onsen

Local Bus: Hanagasa Bus (photo above)

Travel Time: 30-40 minutes
Fare: ¥1,000 (per person)

*Based on data as of January 2025

Note: Buses run limitedly, so please check the timetable in advance. Also, if you are bringing a large suitcase, please be aware of limited storage space on the bus.

Hanagasa Bus Timetable：https://www.hanagasa-bus-taisei.co.jp/base.html

Fujiya’s convenient access is also considered for tourists using public transportation, making for a stress-free trip.

4-2. Touring recommended spots in Ginzan Onsen town

reference：https://blab.jp/blog/?p=3146

Ginzan Onsen town has many attractive spots that couples can enjoy.

The hot spring town is dotted with historic buildings and relaxing foot baths, along with atmospheric scenery, making it a fun place to stroll around.

reference：https://www.nippon.com/ja/guide-to-japan/gu005013/

・Footbath Spot Tour：

There are several free footbaths along the Ginzan River, making it a great place to relax while you’re out and about.

Shirogane no Yu is a particularly popular spot where you can enjoy a footbath while listening to the murmuring of the river.

・Nobezawa Silver Mine Site：

As part of your stroll through the hot spring town, we also recommend visiting the historic silver mine ruins.

This is a spot where you can get a sense of the origin of the name Ginzan Onsen.

・Hot Spring Town Gourmet 1: Haikara-san Curry Bread

reference：https://aumo.jp/articles/57186

This popular takeout gourmet food in Ginzan Onsen is known for its fragrant dough and spicy curry. We recommend stopping by and sharing a portion while strolling around.

・Hot Spring Town Gourmet 2: Nogawa Tofuya

This long-established tofu shop in Ginzan Onsen town is known for its rich tofu and soy milk soft serve ice cream. It’s the perfect spot for a date.

・Night illumination：

At night, the entire hot spring town is lit up, creating a romantic atmosphere.

It’s also a great place for couples to enjoy photoshoots.

A stroll through Ginzan Onsen town is an experience not to be missed during your stay at Fujiya. Spend a special time with your partner, immersed in history and atmosphere.

5. Tips to make the most of your stay at Fujiya

reference：https://ameblo.jp/korilakkuma0714/image-12790752324-15247120872.html

5-1. The process from check-in to check-out

To make the most of your stay at Fujiya, it’s important to understand the process from check-in to check-out in advance.

Knowing the schedule for a smooth stay will allow you to make the most of your limited time. Fujiya also offers special services, so making full use of them will lead to an extraordinary experience.

Welcome service at check-in: Upon arrival, you will be offered a welcome drink at the front desk. Juice made with locally grown fruits and hot tea will help you relax.

Room guide and hot spring explanation: Staff will show you around your room and the hotel facilities, and will carefully explain how to use the private open-air bath and how to enjoy the hot spring town.

Dinner and breakfast schedule: For dinner, a full course meal made with local ingredients will be served in your room. Breakfast can also be enjoyed at your leisure in a private space.

Understanding the process in advance will make your stay at Fujiya even more comfortable and luxurious.

5-2. How to spend special time indoors

reference：https://www.frostmoonweb.com/entry/2023fujiya?utm_source=chatgpt.com

Fujiya’s guest rooms are the perfect space for couples to enjoy a special time together.

All rooms are designed with an emphasis on privacy, allowing you to enjoy a sense of the extraordinary without having to go out. Fujiya’s unique in-room services will also make couples’ stays even more fulfilling.

Private open-air bath: In the private open-air bath located in your guest room, you can spend a relaxing time while taking in the view of Ginzan Onsen. The changing scenery throughout the seasons adds to the special feeling.

・Reading and relaxation: Couples can enjoy reading together in the warmth of the washi paper interior. Using aromatherapy and healing music will help you achieve even deeper relaxation.

Spending time indoors at Fujiya offers couples a luxurious time away from everyday life, allowing them to refresh both body and mind.

6. Summary: Ginzan Onsen Fujiya is the perfect place for couples

Ginzan Onsen Fujiya is the perfect inn for couples to enjoy an extraordinary experience. Its exceptional space design and attentive service will make your private time even more special.

Fujiya is known as one of the most eye-catching, high-end inns in Ginzan Onsen. Its distinctive design, private spaces with in-room dining, and beautiful views from the guest rooms offer couples a one-of-a-kind experience.

・Sophisticated space design: The Japanese-modern interior, designed by architect Kengo Kuma, creates an extraordinary atmosphere.

・Service that emphasizes privacy: All meals are served in-room, allowing you to enjoy private time together without worrying about other guests.

・Exclusive views overlooking Ginzan Onsen town: From your private open-air bath, you can enjoy the changing seasonal scenery and the nighttime illuminations.

The special experience offered by Ginzan Onsen and Fujiya will be a truly memorable experience for couples. This is an inn worth visiting for anyone seeking relaxation and luxury away from everyday life.